“Numbers” campaign recognized for excellence in healthcare advertising

For immediate release
Date: May 22, 2013

Contact: Gale Schmidt Hodavance, principal
610.365.8383 – gale@jangleamc.com

Lehigh Valley, Pa. – Kevitch & Chung, Aesthetic Surgery Associates, won two prestigious national health care awards for its “Numbers” campaign. The campaign won gold for Kevitch and Chung in the Healthcare Advertising Awards and took silver in The Asters Awards program. The campaign was created for Kevitch & Chung by Jangle, a Lehigh Valley based branding and advertising firm with offices in Nazareth, Pa.

The “Numbers” campaign’s most widely recognized element is the outdoor board, “36A — We can change that,” and also includes a number of other creative concepts and media executions. The campaign was developed to create awareness of options to solve health issues and improve appearance without suggesting that there is a perfect image of the human body.

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. A national panel of judges grants awards to those whose entries exemplify exceptional quality, creativity, message effectiveness, consumer appeal, graphic design and overall impact.

The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising, and strategic business development. Nearly 4,000 entries were received in this years competition, making the awards the largest healthcare advertising awards and one of the 10th largest of all advertising awards.

The Aster Awards program is an elite competition honoring excellence in medical marketing and recognizing the nation’s most talented healthcare marketing professionals for outstanding advertising work. The entries in this medical marketing awards program are judged by a diverse panel of experts, are published in the May issue of Marketing Healthcare Today magazine.

Kevitch & Chung COO Mary Stubbmann, stated, “We are thrilled that our campaign received this award. It did a great job in supporting the practice when the national economy negatively impacted the great majority of cosmetic surgery practices in the country, and in fact, helped generate enough demand that we have hired a new surgeon, Dr. Bader Jan, to help with additional volume. It’s also been fun to interact with our patients who wait to see what the next outdoor board will be!”

Kevitch & Chung, Aesthetic Surgery Associates
Kevitch & Chung, Aesthetic Surgery Associates, is a full-service plastic and cosmetic surgery practice, including a full line of medical spa services. Robert B. Kevitch, M.D., F.A.C.S., and Johnny S. Chung, M.D., F.A.C.S,, are both Board-Certified Plastic Surgeons, members of the American Society of Plastic Surgeons and Fellows of the American College of Surgeons. Both are active staff members at Lehigh Valley Hospital (Cedar Crest, 17th Street, Muhlenberg), St. Luke’s Hospital (Bethlehem, Allentown, Quakertown), Surgical Specialty Hospital at Coordinated Health, Fairgrounds Surgical Center and Sacred Heart Hospital. Badar Jan, M.D., joined the practice in 2012. Jan completed his Plastic and Reconstructive Surgery Residency at the University of Texas Health Science Center in Houston prior to joining Kevitch & Chung. Jan’s specific areas of expert qualifications include microsurgery, hand surgery, and the newest types of breast reconstruction. www.asasurgery.com

Jangle is a Lehigh Valley-based, women-owned branding and advertising agency. Its clients are varied – business-to-consumer, business-to-business, national associations, Fortune 500 companies and services organizations. Jangle builds strong brands by creating a belief system – an emotional bond between the brand and its target audiences. Jangle reaches them with creative and messaging that is clear and concise, evokes emotions, and is above all, relevant. Services include branding and positioning, marketing communications strategy and planning, copywriting, graphic design and illustration, website content and development, interactive marketing, and broadcast scripting and direction. www.jangleadvertising.com

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